David Edelman
Aetna’s Edelman: A Multicultural Approach to Employee Training Makes Better Marketers
ORLANDO – How do you extend your message to as many different populations as possible all while remaining authentic to both your mission and to the cultures you are aiming to reach? According to Aetna CMO David Edelman, the first step is to hold up the mirror to your own company. “We’ve launched a pretty […]