Dave Raggio
From Compliance to Competitive Edge: Lyft, Kroger, Intuit LiveRamp on Trust in Marketing
CANNES — For years, the advertising industry has often viewed data privacy compliance as a cost of doing business, a limiter on marketers’ ambitions. But could privacy be a competitive advantage? This was the consensus from a panel of executives from Kroger, Intuit, Lyft, and LiveRamp. Interviewed by Tameka Kee at a LiveRamp-hosted event in […]