CTV’s Future, According To Innovid’s Helmreich: All Digital, More Engaging & Measurement-Centric

CANNES — Many people think they know what the future of Connected TV(CTV) will be. Dave Helmreich, Chief Commercial Officer, believes it will be not only digital but also more engaging and measurement-centric. In this video interview with Tameka Kee for Beet.TV, he shares his insights on the growth of CTV, the power of personalized […]