Horizon’s Campanelli Sees New Dawn For Media Measurement

In a world where more ad buyers want to see demonstrable returns from their spend, new data-driven systems are giving agencies and brands optimism of a multi-currency future. Case in point – independent agency Horizon Media just issued a call to alternative media measurement suppliers. In this video interview with Beet.TV, David Campanelli, EVP, Chief Investment […]

 
 

Addressable Will Be A ‘Critical Complement’ To Broad-Reach TV: Horizon’s Campanelli

SANTA BARBARA, CA – The biggest play for AT&T’s new Xandr unit is the marriage of high-quality content with technology and its satellite delivery system for addressable television, according to Horizon Media’s Dave Campanelli. “Theoretically, they are the first ones to put it together,” says Campanelli, who is EVP, Co-Chief Investment Officer for the media […]