Data Plus Math Will Measure FreeWheel Inventory In-Flight To Gauge Business Outcomes

FreeWheel is bringing in-flight advertising campaign attribution optimization across traditional television, OTT and digital video via a partnership with Data Plus Math. “When we work with FreeWheel, we’re really measuring FreeWheel’s inventory,” says John Hoctor, Co-Founder & CEO of Data Plus Math. What Data Plus Math brings to Comcast’s FreeWheel is “a fast, automated and […]

 
 

In OTT, What Is ROI? The Whole Value Chain Debates

SAN JUAN — For decades, the notion of return on investment from TV ads has been ironically straightforward. Brands would buy ads and, with little insight in to who really watched what, would need to unleash a slew of media mix modelling tools to understand what exposures may have led to which purchases. That imprecision […]

 
 

A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning

MIAMI – A+E is working with some of its competitors on new attribution modeling showing the ability of TV ads drive business outcomes, while the network tests video-on-demand addressability with Comcast and explores national addressable inventory. These are some of the network’s recent activities as outlined by Mel Berning during an interview at the recent […]