Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor

SAN JUAN, PR — At the upcoming “upfronts” TV ad sales season ad buyers will be striking deals with broadcast platforms to use attribution technology that can prove the business impact of their ad spend. That is according to an ad-tech boss whose platform is facilitating some of the deals. John Hoctor is president of […]


In A Cross-Platform World, You Need A Host Of Partners: NBCU’s Colella

CANNES – In the modern-day television business, you can’t have too many partners to meet the growing demands of both viewers and advertisers. This is particularly true in the attribution space. “We understand that brands are going to demand their own special measurement. It’s not our place to determine exactly who they should use,” says […]