MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth

It is going to be a year of advertising growth and ad currency proliferation. But, for simplicity’s sake, Dani Benowitz hopes the latter ends up contracting. At the end of the year, MAGNA published its 2022 forecast for advertising spend, expecting 13% US growth. In this video interview with Beet.TV, US president Benowitz explains the dynamics […]

 
 

Ad Spend Will Diversify During Upfront Sales Season: Magna’s Dani Benowitz

This year’s upfront sales season will be notable for the heightened interest in digital video platforms whose audiences grew as consumers spent more time at home during pandemic lockdowns. “There’s going to be a tipping point,” Dani Benowitz, president of U.S. at Magna Global, the media agency owned by Interpublic Group, said in this interview […]