Technology Is Transforming Media Sales: Execs from Matrix Solutions, Hearst, Weather Group, Univision, Xumo, FreeWheel, Fox, Comcast

Television advertising sales are becoming increasingly automated as digital technologies transform the way marketers and media agencies run campaigns. Computerized auctions of video ad inventory have established a foothold in connected TV (CTV), and are expected to transform the broader television marketplace amid its technological evolution. Managing Sales Amid Complexity Mark Gorman, chief executive of […]

 
 

Univision’s Riess Urges All Brands to Invest in Spanish Language Media

U.S. Hispanics now comprise some 20 percent of the U.S. population, and it is the fastest growing consumer demographic sector. Advertisers who don’t participate in the Spanish-language media are missing an essential opportunity and losing return on their market spend, says Dan Riess, EVP and Chief Growth Officer of Univision in this interview with Beet.TV […]

 
 

Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year

Heading into CES 2016 in Las Vegas, Turner was just rolling out its Ignite insights-powered unit, designed to enhance the television advertising viewing experience. Turner Ignite returns to CES 2017 armed with case studies showing how branded content and standard ads paired in pods lifts campaign engagement. Ignite evolved from the realization that the TV […]