Interface Friction, Not Cost, is Holding Back Premium Video Ads: Marpipe Dan Pantelo

CANNES – The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of creative automation platform Marpipe. Speaking with Beet.TV’s Lisa Granatstein at the Cannes Lions International Festival of Creativity, Pantelo argued that modern marketers are used to the seamless self-serve interfaces […]