Fox’s Callahan: OpenAP Will Add Value For All Participating Parties

As the TV landscape is changing, there are certain things that stay the same. For Fox, that constant has been the habit of watching sports live, which has given the network the ability to engage an audience of millions during appointment viewing, an increasing rarity in programming. “It’s designed to be watched live, it draws […]

 

Fox, Univision Execs Explore Cross-Screen Complexity At Cannes Panel

CANNES—Not all programmers face the same issues when it comes to simplifying cross-screen, advanced advertising. This was readily apparent in a panel discussion with executives from Fox and Univision at the recent Cannes Lions International Festival of Creativity. What also came to the fore in this segment recorded at the Beet.TV advanced TV summit and […]

 

Fox’s Callahan: Leaner Company Has A ‘Nimble Willingness To Partner’

It will be a new and nimbler Fox traversing the UpFronts and Cannes this year, evangelizing live events and enabling “the right mix of methodology and optimization” for audience targeting. “We are excited about the new portfolio,” Dan Callahan says of Fox Corp. following the sale of film and television assets to Walt Disney Co. […]

 

Fox’s Callahan Discusses The Challenges Of Ad Loads, Choices Across Platforms

While the “pendulum swing has happened” regarding the continued shift to connected-TV devices, it’s trickier to adjust ad loads than on traditional linear programming. “Where does it work and where can you deploy it I think is still a bit of a challenge,” says Fox Networks Group’s Dan Callahan. For advanced targeting of TV audiences, […]