Fox’s Callahan: Leaner Company Has A ‘Nimble Willingness To Partner’

It will be a new and nimbler Fox traversing the UpFronts and Cannes this year, evangelizing live events and enabling “the right mix of methodology and optimization” for audience targeting. “We are excited about the new portfolio,” Dan Callahan says of Fox Corp. following the sale of film and television assets to Walt Disney Co. […]

 
 

Fox’s Callahan Discusses The Challenges Of Ad Loads, Choices Across Platforms

While the “pendulum swing has happened” regarding the continued shift to connected-TV devices, it’s trickier to adjust ad loads than on traditional linear programming. “Where does it work and where can you deploy it I think is still a bit of a challenge,” says Fox Networks Group’s Dan Callahan. For advanced targeting of TV audiences, […]