cross-platform

SAN JUAN, Puerto Rico — Advertisers must accept that universal data solutions don’t exist, as every dataset contains flaws and limitations that require careful evaluation rather than accepting vendor claims at face value. “The uncomfortable truth that advertisers finally need to accept is that not everyone can solve all of their problems,” Adam Shlachter, client […]

Artificial intelligence discussions are shifting from theoretical to practical deliverables as the industry recognizes strong data foundations prove critical for realizing AI’s full potential. “We’ve all been talking a ton about AI, but it’s not just the technology, it’s about what we’re actually delivering now. It’s moving into an outcomes era,” Julie Clark, SVP, Diversified […]

“We really are at a cross-roads for the industry,” Nielsen agency solutions EVP Dave Hohman tells Beet.TV. “Ad agencies are looking to be able to provide integrated, multi-screen campaigns – they tend to be much more impactful from an ROI (return on investment) standpoint than mono-media planning.” The problem? Ad planning hierarchies are “siloed”, Hohman reckons: “The […]

Advertisers should think of basic 15- and 30-second digital video ads as the “blank canvas” for interactive creative ad engagements, according to an executive from video ad tech vendor Videology. “There’s a second layer of optimization around the interaction with the audience,” product GM Rich Astley tells Beet.TV. He says Videology’s own technology offers basic interactivity […]

NEW YORK —  Cross-platform marketing can play a huge role in amplifying a marketing message, said John Marson, VP, director of Resource Development at Horizon Media during an interview with Beet.TV. In a study Horizon conducted with its Crown Imports client and ESPN, the agency found that about 75% of screen usage was across more than […]