cross-platform

Artificial intelligence discussions are shifting from theoretical to practical deliverables as the industry recognizes strong data foundations prove critical for realizing AI’s full potential. “We’ve all been talking a ton about AI, but it’s not just the technology, it’s about what we’re actually delivering now. It’s moving into an outcomes era,” Julie Clark, SVP, Diversified […]

“We really are at a cross-roads for the industry,” Nielsen agency solutions EVP Dave Hohman tells Beet.TV. “Ad agencies are looking to be able to provide integrated, multi-screen campaigns – they tend to be much more impactful from an ROI (return on investment) standpoint than mono-media planning.” The problem? Ad planning hierarchies are “siloed”, Hohman reckons: “The […]

Advertisers should think of basic 15- and 30-second digital video ads as the “blank canvas” for interactive creative ad engagements, according to an executive from video ad tech vendor Videology. “There’s a second layer of optimization around the interaction with the audience,” product GM Rich Astley tells Beet.TV. He says Videology’s own technology offers basic interactivity […]

NEW YORK —  Cross-platform marketing can play a huge role in amplifying a marketing message, said John Marson, VP, director of Resource Development at Horizon Media during an interview with Beet.TV. In a study Horizon conducted with its Crown Imports client and ESPN, the agency found that about 75% of screen usage was across more than […]