Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos

LAS VEGAS — Organizations struggling to move from siloed data to actionable cross-channel insights should start small and prioritize progress over comprehensive solutions that never launch. “It’s about simplification and everyone seems to be wanting to boil the ocean, and that’s always hard,” Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International, […]