Craig Spirelli
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something more sophisticated. “Why not have both where you have great content, but then you can layer on your first party […]