Courageous

SAN JUAN, PR – Connected TV advertising is providing a sweet spot for brands in the early stages of building awareness, offering them the benefits of television with the precision of digital. The medium gives marketers the opportunity to know exactly who they’re reaching, while also placing messages in a more premium environment than standard […]

If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of room beyond that type of content in the broader category of “news” to provide useful information that many people are seeking, according to Omnicom’s Catherine Sullivan. “The news environment is a little tricky right […]