content creation

RANCHO PALOS VERDES, CA – Advertisers demanding lowest-cost CPMs while publishers reduce yield creates a destructive cycle that undermines premium content production and ultimately eliminates quality advertising environments that benefit no one. “That race to the bottom isn’t a good thing for this entire ecosystem,” Erika Loberg, global head of CTV at OpenX, told Beet.TV […]

CANNES — While marketers are focused on content creation, one of the biggest challenges for brands is where to go next in this growing field, says Adam Shlachter, Senior VP at Digitas during an interview with Beet.TV. “We are all curious how we can shape the market and work together and collaborate with agency partners and […]