consumer privacy

NEW YORK — The pressures on media buying, from consumer privacy restrictions to finding the right place and time for the right message, have never been simple to manage. But to get a truly acute sense of the depth of complexity and opportunity buyers grapple with daily, just look to healthcare marketing, said McLean Shaw, […]

SAN JUAN, PR – Media fragmentation has become the state of the world we all live in. So TransUnion is positioning itself as the critical bridge between consumers and marketers, leveraging its identity resolution capabilities to bring clarity to a maddeningly complex landscape. “TransUnion is the ultimate connector within a fragmented media ecosystem,” Julie Clark, […]

Rachel Cascisa, VP Platform Adoption Epsilon has been in ad tech for roughly 20 years. She knows thing were good, and are about to dramatically change. “We built an industry around third party cookies,” she said. “They were easy, and ended up being very lucrative for us.” The hope is that things continue to be […]