consumer packaged goods

CANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobol, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been the case a few years ago that you could have a decently performing media campaign with a few assets, but […]

LAS VEGAS — Brand research can be so expensive and time consuming, even the biggest marketers limit themselves to a handful of these interactions a year. As a result, the informed decisions about marketing and advertising based on real-world contact with their consumers are also limited.  Enter TestPilot, which claims to help brands host exponentially […]