Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza

Alcohol brands have been facing a triple whammy lately: Traditionally heavy investors in TV ads, the channel is losing viewer share. Many younger consumers are turning away from alcohol itself. The pandemic closed bars, distancing consumers further from the tipples. Constellation Brands, an agency representing beer, wine and spirit brands, is fighting back by tilting […]