connected tv

SAN JUAN, PR — TiVo, the company once synonymous with DVRs and the earliest forms of time-shifted TV watching, is continuing its transformation into a significant player in the connected TV operating system space.  As Fariba Zamaniyan, the global vp of data monetization at Xperi-owned TiVo, told Beet.TV’s David Kaplan at the Beet Retreat San […]

SAN JUAN, PR – Connected TV’s continued growth seems assured. But there’s one area marketers and media buyers might want to explore to get extra advantage in this rising sea: native ad formats are emerging as a significant growth area, particularly in connected TV environments, according to Greg Sherrill, vice president of demand sales at […]

SAN JUAN, PR – The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according to Jonathan Steuer, chief science officer at Simulmedia. “The TV industry has done a great job of recreating the worst […]

REDWOOD CITY, CA – Video adtech company YuMe was the first to integrate advertising directly to smart TV’s in a major way with its activation with LG and Toyota some five years ago. Today, its alliance with top manufacturers has expanded – as has its collaboration with set-top box companies, says Michael Hudes, EVP in this […]

LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry just because they are connected to the internet – they also offer new ways to interact with content. “In an OTT (over-the-top) environment, it’s a more dynamic environment,” Rob Aksman, founder of BrightLine, which enables interactive ads for brands on interactive TV […]

LONDON — Mindshare Worldwide’s chief digital officer Norm Johnston sees video’s jump from the desktop to the living room screen as one of the biggest advertising and content opportunities in the years ahead. “What’s interesting is the possibilities within IPTV,” he tells Beet.TV. “Forty percent of televisions in the US are now connected to the […]