Connected Travel
United Airlines’ Maggie Schmerin: We’re Turning ‘Connections’ Into Brand Loyalty Moments
ORLANDO, FL — United Airlines uses real-time operational data to hold connecting flights for delayed passengers. The airline, which is about to celebrate its centennial year, does so when the delay won’t impact final arrival times. Travelers worried about a missed connection receive a text with reassuring messages that transform potential stress into brand loyalty […]
What’s Driving In-Car Ads: Connected Travel’s Biniak
For many people, driving a journey in the car is the last refuge of solitude and focus, away from the hum of modern screens and information overload. But that may be about to change, as a host of companies aims to serve up more content and more ads to a next generation of motorist it […]





