Re-thinking Ads For CTV: Xumo CEO Petrie-Norris

LAGUNA BEACH, CA – Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base – but the shape of the audience is not the only thing that is changing. In this video interview with Beet.TV, Colin Petrie-Norris, CEO of the California company acquired by Comcast in February, says he […]

 
 

Streaming Wars Heat Up as Xumo is Sold to Comcast

In December, the Wall Street Journal reported that Xuomo is in advanced conversations to be acquired by Comcast. Today, the companies announced the deal. Launched in 2011 by MySpace owner Viant together with Panasonic, Xumo offers more than 160 channels on smart TVs from Hisense, Magnavox, Panasonic, Philips, Sanyo, Sharp and VIZIO, plus on LG […]