Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals

As marketers head into another TV upfront ad sales season, this year effectiveness and efficiency are likely to be even higher on buyers’ shopping list. For Chris Harris, that boils down to finding the right audience. In this video interview with Beet.TV, Harris, VP, Advanced TV Ad Sales, AudienceXpress, explains the dynamics he is seeing […]