Choreograph

CANNES — In an advertising ecosystem grappling with signal loss and privacy demands, the prevailing wisdom has often involved centralizing vast pools of consumer data. A new approach, however, posits that the future of data intelligence lies not in collection, but in connection—using artificial intelligence to find patterns across disparate datasets without ever moving them […]

It may already have one of the largest list of divisions in the industry, but ad agency holding group WPP has just launched another new agency. But Choreograph is a little different. Launched at a time when brands around the world are trying to activate their own first-party data as a response to challenges facing […]