Chip Russo
PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech Partners
CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data […]
ZEFR’s BrandID Helps Brands See ‘Enormous Magnitude’ Of YouTube Fan Uploads
CANNES – Movie, TV and music rightsholders already have a way to identify and monetize unauthorized YouTube uploads, using ZEFR’s Content ID service. Now marketers, too, can learn when their brands appear in unofficial YouTube videos. Speaking to Beet.TV at the Cannes Lions advertiser conflab, where ZEFR was pushing its new Brand ID service, Chip […]