Chelsea Monaco
Digitas’ Chelsea Monaco: Retail Media Networks Face Programmatic-Style Consolidation
LAS VEGAS — The retail media network explosion mirrors the programmatic advertising boom 15 years ago in a lot of ways to Digitas North America’s’ Chelsea Monaco. As the convergence of shopping, advertising, and media becomes more solidified, the wide retail media could look a lot smaller in the near-future. “If you look at what […]





