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Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
MIAMI — Artificial intelligence’s tsunami of creative production is expected to dwarf the internet’s already overwhelming content saturation. That’s going to force marketers to build entirely new management systems for thousand-fold increases in versioning and variation. “TikTok ushered in a big change to creative volume and velocity, where many of our marketers were saying, ‘I […]