A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton

Powered by the wholesale consumer migration to OTT devices, the stratagem for TV investment is at a turning point: Buying linear first is “backwards,” says Catherine Warburton, EVP and Chief Investment Officer at 360i, a Dentsu Aegis Network unit. Digital and streaming video is no long just about reach she notes, in this interview with […]