Beyond News Headlines Is A ‘Tremendous Appetite’ For Information: Omnicom’s Sullivan

If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of room beyond that type of content in the broader category of “news” to provide useful information that many people are seeking, according to Omnicom’s Catherine Sullivan. “The news environment is a little tricky right […]

 
 

Omnicom’s Sullivan On Xandr’s ‘Leapfrog’ Potential, Making TV Smarter

SANTA BARBARA, CA – Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it comes to helping marketers understand their target audiences and making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,” says […]