Tubi Delivers Audiences Not Reached by Linear TV: Fox’s Marianne Gambelli

Fox Corp. this year bought video streaming service Tubi to expand its reach outside of linear TV, an acquisition that ended up being exceptionally well timed. Millions of people stuck at home during pandemic lockdowns have had more time to watch video on every screen, including advertising-based video on demand (AVOD) services like Tubi. Marianne […]

 

Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan

The current crisis  is causing the media industry to “rethink what we do.”  It is making the TV Upfront less essential versus the time when clients want to negotiate, says Catherine Sullivan, Chief Investment Officer of the Omnicom Media Group, NA, in this interview with Beet.TV TV marketplace is moving inexorably to an “audience-based” world.  […]

 

Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’

Streaming is top of mind for Catherine Sullivan, chief investment officer for Omnicom Media Group North America. Major deals are happening as legacy media companies scoop up streaming platforms – Disney’s acquisition of Hulu, Fox’s acquisition of Tubi, ViacomCBS’s acquisition of Pluto – and new streaming services are launching. In May, HBO Max will debut; […]

 

Beyond News Headlines Is A ‘Tremendous Appetite’ For Information: Omnicom’s Sullivan

If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of room beyond that type of content in the broader category of “news” to provide useful information that many people are seeking, according to Omnicom’s Catherine Sullivan. “The news environment is a little tricky right […]

 

Omnicom’s Sullivan On Xandr’s ‘Leapfrog’ Potential, Making TV Smarter

SANTA BARBARA, CA – Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it comes to helping marketers understand their target audiences and making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,” says […]