Carrie Drinkwater

LAS VEGAS – If technology used to be about pipes, dashboards and apologies for latency, Carrie Drinkwater wants it to be about culture. Speaking with David Kaplan at CES 2026, the chief investment officer of Dentsu-owned Carat, said the agency’s biggest technology investment isn’t another black box, but a clearer read on cultural momentum. “The […]

LAS VEGAS – CES not only serves as a showcase for the products that shoppers may soon see on store shelves or for sale online, but also for advertising agencies to meet with clients, media outlets and other vendors. This year’s gathering had a collaborative spirit as marketing professionals ponder how artificial intelligence is going […]