Shopper & TV Data Can Help Retail Media Rise Above Challenges: Roku’s Friedman

Advertisers are having to work harder to find audiences – but the search may end at the centre of the Venn diagram of data from TV platforms and retail media. That is according to Carly Friedman, Head of Industry: Entertainment, Gaming, Tech & Telco, Roku. In March 2023, Roku partnered with Best Buy Ads, using […]