Cannes Lions International Festival of Creativity

CANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the right mindset, the right characteristics, without effectively encroaching on their privacy,” Thomas Bernal, SVP of Go-to-Market at Ogury, told Beet.TV […]

The Cannes Lions International Festival of Creativity, which began on Monday, June 17, 2024, is shaping up for its biggest year ever, as the advertising industry’s premier event continues to evolve and expand. Despite initial concerns about the macro environment and potential impacts from recession and geopolitical problems, major partners like Amazon, LinkedIn, TikTok, Meta, […]

As the 70th Cannes Lions International Festival of Creativity gets underway in the south of France today, the man who runs the show says there is a renewed spirit of creativity and brand engagement. Phil Thomas is chair of Cannes Lions, having run the festival since 2006. In this interview with Beet.TV at Cannes’ famous […]