Content, Context & Culture Provide Key Insights to Brands: OMD’s Caitriona Henry

CANNES – The gradual disappearance of tracking cookies and device identifiers is pushing marketers to find ways to reach the right consumers while respecting their privacy. People’s programming choices can tell a lot about their interests and mindset. Those data signals are renewing interest in contextual advertising. “We’re waking up to the fact that consumers […]