Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener

For any retailer with an online strategy, 2020 was likely a year of growth. But, outside of merely retail itself, retailers also now have a big new opportunity – to become advertising platforms. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this video interview with […]

 

Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray

LAS VEGAS—With new and expanded measurement deals with Nexstar and other local television broadcasters in hand, “We feel like the levee is breaking in local,” says Comscore CEO Bryan Wiener. This week, Comscore announced an expansion of its deal with Nexstar, the second-largest TV broadcaster, provide measurement and ad sales currency for all Nexstar markets, […]

 

A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener

With the race for cross-screen audience measurement becoming more of a marathon than a sprint, under new CEO Bryan Wiener comScore has both feet in the game. Those would be its digital and television penetration and the granularity of its consumer behavior data. “The genesis behind the comScore-Rentrak merger was brilliant,” Wiener says in this […]