The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script

How do you sell take-out when no-one’s going out? In the new world of over-the-top (OTT) TV advertising, Brooke Bowhay is navigating the pandemic by looking beyond fragmentation, leaning on mobile and leveraging delivery. Bowhay is director of planning and activation for ad agency Carat, which won the Jack In The Box account in 2017. […]