Everyone Wants A Stake In Over-The-Top Viewing: Brightcove

LAS VEGAS – Virtual reality and 360-degree videos might be the sexy new things, but Brightcove is happy to keep pace with the needs of over-the-top (OTT) streaming video services—some three dozen of which launched in the last year. Brightcove used the occasion of the 2016 NAB Show to showcase its cloud transcoding for Ultra […]

 
 

Brightcove’s New Player Fights Ad-Blockers

AMSTERDAM — Video technology vendor Brightcove last week unveiled Perform, a new service offering publishers its HTML5 video player with analytics, content protection and ad insertion built in. One other feature signifies a war on the ad blockers: “By being able to circumvent ad blockers, we allow you to capture that 30% to 40% of […]

 
 

HTML5 Video Caters To Savvy Scandinavians: Smartcom:TV’s Larssen

AMSTERDAM — Scandinavian consumers are ahead of the curve when it comes to technology adoption – and that means the video industry must cater for what is one of the world’s first mobile-viewing markets, says one exec from the sector. “We are early movers in the technical industry; our users are very tech-savvy,” Jon Andreas Larssen, technology […]

 
 

Premium And Long-Tail Video Are Blending: Brightcove’s Jain

AMSTERDAM — The highs and lows of video content production are colliding as amateur and pro-am producers start making output that looks increasingly good to broadcast execs. “One really interesting thing is the democratization of content,” Brightcove media SVP and GM Anil Jain tells Beet.TV in this video interview recorded at IBC Show. “Mostly, (with) ‘media’ […]

 
 

TV, Online Video Collision Accelerating: Brightcove’s Gaydon

AMSTERDAM — TV and online video are colliding – and the result will benefit both sides, according to an exec at the epicenter. “We’re starting to see the convergence between the digital landscape and broadcast gather momentum,” video technology platform Brightcove‘s EMEA media VP Luke Gaydon tells Beet.TV in this video interview at IBC. “Broadcasters […]

 
 

Next In Video: “Simulated Live,” Says Brightcove’s Green

Long-form, snackable, downloads and live – online video sure has many different modes of consumption. But what are the next methods on the horizon as technology changes? “There are a lot of ‘next’s,” says video tech firm Brightcove‘s senior director for media solutions, Mike Green. “I see a lot of incremental improvements on a service like […]

 
 

Brightcove’s Lai: 2013 Was The Year Of Mobile-First

“The year of mobile.” It’s become a pretty hackneyed digital media forecast. But, in 2013, for digital video, it came true, says Brightcove media and broadcast CTO Albert Lai. “In 2013, we saw a lot of our customers say that the majority or near-majority of their customer base were coming from mobile apps versus desktop,” […]

 
 

Brightcove’s Lai: Online Video Will Become Linear TV

Internet video today is a “pull” paradigm. But imagine an online video environment that merges effortlessly with the rolling model established by linear TV. That’s what Brightcove media and broadcast CTO Albert Lai imagines. Berating the “thick walls” between simulcast broadcast and pre-recorded on-demand, Lai tells Beet.TV: “The walls of those content types will disappear. […]

 
 

STV Nearing Launch Of Dynamic Live Video Ad Insertion

AMSTERDAM — Scottish commercial TV broadcaster STV has spent the last few years building up its STV Player multi-platform catch-up service. Now it will soon be able to commercialize live video in the same way it is on-demand. Earlier this month, the outfit inked a deal to use YoSpace to power ads in its live […]

 
 

Brightcove’s Expands a la Carte Video Solutions

AMSTERDAM — Is this the end for “end-to-end”? It often seems like every online video technology vendor is flaunting its “end-to-end” credentials. But, whilst they have boasted of offering content clients every single video function under the sun, the big video services Brightcove has gone in the opposite direction. “The single biggest strategic pivot that […]

 
 

Akamai Puts Video Transcoding In Its Cloud

AMSTERDAM — Akamai may be best known for helping speed up the flow of internet packets of all kinds using its distributed network technologies. But the Cambridge, MA-based outfit is also zeroing in on the booming online video industry. In this video interview with Beet.TV at the IBC show, EMEA product director Stuart Cleary says […]

 
 

Cracking Device Fragmentation High On IBC Agenda, Brightcove CTO Lai

AMSTERDAM — Speaking with multiple online video players at the International Broadcasting Convention, you get the feeling the industry has converged on one main challenge this year – how to deliver video to a burgeoning number of different devices. “We see device fragmentation,” Boston-based Brightcove media and broadcast services CTO Albert Lai tells Beet.TV in […]

 
 

Brightcove CEO Sees Fundamental Video Shift

AMSTERDAM — One of the biggest beasts amongst online video technology vendors says the space has never seen such change. “We are at a time of fundamental change in the way people are delivering video, and it’s all driven by consumers,” Brightcove CEO David Mendels tells Beet.TV in this video interview at the IBC show. […]

 
 

Videoplaza Sees Boost in Mobile, Tablet Traffic

AMSTERDAM — Multiplatform advertising is growing quickly for ad management platform Videoplaza, says David Muhle, a regional director at the company in an interview at IBC with Beet.TV. About 40% of Videoplaza’s total ads served are now from non-PC traffic, he explains. Of that, about half originate on tablets and mobile phones, with tablets rising as a viewing […]

 
 

Angry Birds Toons Already Pulling ‘Phenomenal’ Audience

CANNES – The incredible scale of Rovio’s Angry Birds in mobile gaming is also translating in to healthy video content adoption, according to Brightcove, the vendor picked to serve the franchise’s new online cartoon series. “The service launched three of four weeks ago,” Brightcove’s EMEA VP of media, Luke Gaydon, told Beet.TV in this interview. […]

 
 

Brightcove Aims to Aid ‘Multi-Screen World’

LAS VEGAS – Brightcove, a global provider of cloud content services, is trying to remove some of the complexity inherent in providing content to the breadth of devices available today, says Chris Johnston, VP of Digital Media at Brightcove, in an interview with Beet.TV “Seven years ago, the question was, ‘How do I get video […]