Brian Silver

CANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a […]

CANNES — With today’s marketing landscape fragmented across dozens of tools, consumer-data company TransUnion is positioning itself as a one-stop solution for brands looking to better understand, expand, and measure their audiences. “Today’s marketer has somewhat upwards of 16 different solutions in order for them to understand their consumers and future consumers through the lifecycle […]

As the advertising world prepares for a world without third-party cookies, many of the alternative “identity graph” approaches start with email addresses. LiveIntent is looking forward to that world. It is an ad-tech vendor whose technology already has sight of more than three billion unique online identifiers. Its nonID identifier uses email newsletters – a […]