Digiday’s Morrissey: In a Crisis, Advertisers Should Think About Actions, Not Words

VIA BEETCAM– As the editor in chief of Digiday and president of Digiday Media, Brian Morrissey is at the forefront of how a media company is adapting to the disruptions caused by the coronavirus pandemic, and overseeing coverage of how industries like advertising are adjusting. “This is a massive story – it’s touching every single […]

 

Digiday Aims For Expansion Beyond Marketing While Keeping Focus

VAIL, CO — It’s now five years since Brian Morrissey left Adweek to form Digiday, the site covering media and marketing that has grown in to an industry must-read. What’s next? More besides media and marketing. Digiday is soon to expand in to other topics and regions, Morrissey tells Beet.TV in this video interview. “We’re […]

 

Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool

CANNES, France — The blurring of editorial and advertising remains a hot topic. Now that implementations are commonplace, the opportunity needs to scale up to become easily repeatable, just like conventional ad formats. “Native is growing up,” says industry news site Digiday‘s editor-in-chief Brian Morrissey. “Custom things don’t scale. Advertising is a scale business. We’re seeing […]