Brian Mandelbaum
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
CANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media strategy. The panel included Dave Morgan of Simulmedia, Brian Mandelbaum of Attain, Jonah Goodhart of Mobian and Sam Bloom of […]
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything. For the head of the consumer transaction data analytics company head, that represents a fundamental shift from just a year ago. “I’ve been walking around Cannes for the past five days, and […]
PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech Partners
CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data […]