Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now

As the media industry continues to adapt to new realities, new insights have informed how companies are approaching audience planning. In a BeetCam interview, Brian DeCicco, executive director of customer strategy at Mindshare US discussed what behaviors have shifted over the past two months. According to DeCicco, four key variables are impacting how audience planning […]