brand
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
LAS VEGAS — Consumers increasingly feel brands don’t care about them as companies reduce brand investment under pressure to prove immediate value, creating disconnection that surfaces in research showing most people believe advertisers pursue transactions rather than relationships. “Something like 71% of consumers have said, ‘I think they’re only after me for my dollars.’ Meanwhile, […]
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
LONDON — In advertising, video may have grown up as a display medium for brand advertisers – but it could be a direct response mechanism, says the EMEA CEO for digital agency POSSIBLE, a WPP unit. “Some of the great stuff being done today either talks about the human condition … and the other thing […]