‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus

ORLANDO — Ad-tech is nice, but it is also a distraction and now it’s time for marketers to refocus on business fundamentals. That was the message from the leader of an umbrella group representing tens of thousands of US brands, as his own conference got under way this week. Bob Liodice, CEO of the Association […]

 

When Marketers Win, ‘Everybody Wins’: ANA’s Liodice

CANNES—A year after the Association of National Advertisers joined forces with the Cannes Lions festival to help “marketers take their industry back,” they were back at Cannes to refine their priorities going forward. The joint CMO Growth Council initiative has boiled those priorities down to improving marketing academia, “upskilling and reskilling” marketing personnel and how […]

 

ANA’s Liodice: In-House Agencies Are A Function of Growth

ORLANDO—Although the practice of marketers taking certain functions in-house as opposed to paying external agencies has been gaining traction in recent years, it’s a trend that has flown under the radar. Including at the Association of National Advertisers, which just concluded its first-ever event devoted exclusively to in-house agencies. “The in-house agency phenomenon is something […]

 

ANA Pursues Global Support For CMO Masters Circle Initiative At Cannes

CANNES – The Association of National Advertisers made its first trip to the Cannes Lions International Festival of Creativity this month with a mission: to induce global CMO’s to embrace and participate in its CMO Masters Circle pro-growth initiative. As Masters Circle was being established in the U.S., the ANA “started to recognize fundamental flaws […]

 

ANA Working On Digital Supply Chain, Globalizes Masters Circle Initiative

CANNES – Even as the Association of National Advertisers exerts pressure on the digital media supply chain to clean up its act, the organization is taking matters into its own hands by testing an alternative digital supply chain. “If you look at the digital media supply chain, as an enterprise, the jury is still out […]

 

Oceans Of Ad Data Failing To Drive Business Growth: ANA’s Liodice

MIAMI — Advertisers now have an arsenal of tools with which to make and buy ads, and a plethora of platforms with which to measure them. But one outcome that is sorely lacking, according to the man who speaks for big-brand marketers? Advanced ad tools are not driving actual business growth. In this video interview […]

 

ANA’s Liodice: Brand Marketers Must Rein In Digital Issues That ‘Confound And Confuse Us’

LOS ANGELES – The last few years have been contentious times between advertisers and their agencies on a number of fronts in their day-to-day relationships. But as the CEO of the Association of National Advertisers gathers with his agency counterparts, Bob Liodice puts the onus on brand marketers to rein in the digital supply chain […]