Blockgraph

TV ad targeting is becoming ever more precise, with a new integration between NBCUniversal and Blockgraph the latest piece in the puzzle. The pair are today announcing they are collaborating to support more efficient matching of their respective first-party data sets. Blockgraph CEO Jason Manningham has previously told Beet.TV the company aims to help activate […]

LOS ANGELES — After the cryptocurrency hype, many people now know what a blockchain is. But what exactly is Blockgraph? In this recorded interview with Mediatel Events director Justin Lebbon for Beet Retreat Santa Monica, Aleck Schleider, chief revenue officer at Blockgraph, explained how the company’s technology works. Ledger in the cloud Originally set up […]

Rocked by the withering of traditional ad identifiers, increasing privacy regulation, and increasingly fragmented audiences – advertisers are steadily regaining the ability to effectively use audience data across TV platforms. “Clean room” technology, through which media companies and advertisers connect and exchange data within the scope of privacy rules, are gathering pace. Once the domain of just […]

The cable TV industry initiative aimed at securely sharing viewer data whilst keeping privacy in mind just levelled-up, by striking a partnership that gives it access to a huge consumer identity graph. Blockgraph – owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS – is partnering with TransUnion, the consumer data company which has been […]

The company aiming to use blockchain technology to improve the advertising supply chain is itself hoping to add further links to its chain. Blockgraph is a JV of Comcast, ViacomCBS and Charter’s Spectrum Reach that uses the technology behind Bitcoin to enable privacy-compliant sharing of digital ad transaction and effectiveness data between partners. Now it […]

The new chief revenue officer of an industry initiative aimed at helping marketers and publishers share audience data segments without technology intermediaries has issued a call to major data and broadcast partners, as he joins the company. Aleck Schleider has joined Blockgraph from Amobee, where he was SVP of client and data strategy.  The company […]

The blockchain initiative set up by Comcast’s FreeWheel to help advertisers go around third-party tech platforms to develop insights is ready for prime-time. Blockgraph, which already included Comcast, ViacomCBS and Charter’s Spectrum Reach as partners, is now reconstituting as a joint venture, in which the three groups will take equal ownership. Jason Manningham, who was […]