Bill Murray

If you want to know which way the new digital TV ad sales will go in the next couple of years, look toward the experience of digital display – but not too closely. In this video interview with Beet.TV, Bill Murray, VP of programmatic solutions at Discovery, says a sprinkle of digital must be balanced […]

How does the owner of TV properties like HGTV, Food Network, TLC and Eurosport like to sell its ads? Via as many channels as possible, automatically – but with a high degree of business control. In this video interview with Beet.TV, Bill Murray, Vice President, Programmatic Revenue and Ad Products at Discovery Inc, explains how […]