Bill Michels
Gracenote’s Bill Michels: Scene-Level Targeting Only Works If You Can Do It At Scale
LAS VEGAS — Targeting ads to specific scenes within TV content sounds like the ultimate precision play. The challenge is that precision without scale doesn’t spend budgets, and most scene types don’t appear frequently enough to matter. “Someone’s in a shower scene, going to sell them soap. How many shower scenes are there? There’s not […]