Best Buy
Best Buy’s Derek Bodurka: Gaming’s Grip on Consumers’ Passion has Lessons for Brands
LAS VEGAS — Gaming purchases differ from typical consumer electronics transactions because they’re driven by passion and escape rather than necessity, creating emotional connections that retailers can leverage for brand partnerships. “A lot of consumer electronics is based on necessity. When we think about gaming, it’s all about the one,” Derek Bodurka, partner and category […]
Best Buy’s Jen Jensen: Why Consumer Electronics Shoppers Represent ‘Unique Customer Landscape’
RANCHO PALOS VERDES, CALIF. — Best Buy can tie almost all its transactions back to individual customers, an ability the company considers market leading that’s based on precise measurement and attribution across the complex consumer electronics purchase path. “We have a 93% revenue identification rate. So what that means is 93% of our transactions we […]
Best Buy Runs Faster To The Clean Room: Mark Heitke
LAS VEGAS — Can electronics retailer Best Buy help tech firms like Samsung and Google prove the worth of their partnerships? Mark Heitke thinks new “clean room” software could help answer that question. In this video interview with Beet.TV, Heitke, Director, Ad Products & Audience Strategy, Best Buy Ads, explains how the tech allows Best […]