Baron Harper

LAS VEGAS – Healthcare marketers are increasingly treating TV as the starting point for omnichannel strategy as connected TV adoption reaches critical mass and measurement improves, said Baron Harper, general manager of business development at The Trade Desk. Speaking with Beet.TV contributor David Kaplan at CES 2026, Harper said the industry is moving beyond simply […]

CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, improved measurement tools and greater flexibility in buying, according to experts speaking at the Cannes Lions International Festival of Creativity. Francis D’Hondt, senior vice president of addressable health at Interpublic […]