Austin Leonard
AI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon Leaders
CANNES – Retail media is reshaping how brands connect with consumers, fueled by AI, identity-driven targeting and growing integration between digital and physical environments. That was the consensus among executives from Uber Advertising, Albertsons Media Collective and Publicis Groupe’s Epsilon, who spoke on a panel moderated by Jon Watts, managing director of the Coalition for […]
AI, Identity and Influencers: Epsilon’s Austin Leonard on the Next Frontier for Retail Media
CANNES – Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI and fueled by creative innovation. Leonard, senior vice president of retail media at Publicis Groupe’s Epsilon, outlined how advancements in first-party data, AI-driven identity resolution and […]