audience targeting

Roku’s Jake Piasecki: CTV Home Screen Ads Satisfy Both Performance And Branding Objectives

6 Aug 2026

Cuebiq’s Zora Senat: Do Media Publishers Know What Ads Will Actually Resonate With Their Targeted Audiences?

31 May 2026

Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both

6 May 2026

Alliant’s Margo Hock: First-Party Data Has Its Limits

15 Mar 2026

Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’

11 Mar 2026

IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance

25 Feb 2026

Gracenote’s Bill Michels: Scene-Level Targeting Only Works If You Can Do It At Scale

8 Feb 2026

Innovid’s Christopher Murphy: Creative and Media Are Still Too Siloed

25 Jan 2026

Digital Envoy’s Charlie Johnson: LocID Anchors Identity On Locations Instead Of IPs

4 Jan 2026

NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement

17 Dec 2025

WPP Media’s Silvia Sparry: Advertisers Need to Let Go of ‘Identity Obsession’

16 Dec 2025

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet

10 Dec 2025

Twelve Labs’ Soyoung Lee: Video Foundation Models Finally Enable ‘Holistic’ Contextual Understanding

9 Dec 2025

OpenAP’s Ashley Luongo: How TV Delivers Digital-Level Precision For Pharma Ads

1 Dec 2025

Index Exchange’s Alex Gardner: Contextual Signals Enable ‘Revolution’ In Audience Targeting

23 Nov 2025

MRI-Simmons’ Conor Burgess: FAST Channels Remain ‘Underserved’ for Measurement and Targeting

3 Nov 2025

Epsilon’s Adam Skinner: Connected Identity Prevents Post-Purchase Ad Bombardment

26 Oct 2025

Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV

20 Oct 2025

IPG Mediabrands’ Amie Owen: How Retail Data Creates ‘3D Picture’

19 Oct 2025

Ogury’s Thomas Bernal: Stop Looking for the Right People. Find the Right Personas Instead

9 Jul 2025