Learning On The New Frontier: Ascential’s Harmon On Brands’ Commerce-Media Challenge

EMarketer says 2022 will be “the year of retail media networks“, with US spending growing another $10bn to $41.37bn, representing 17.2% of total US digital ad spending. To get there, however, many brands are going to have to learn how to operate in the new environment. That is according to Abi Harmon, Chief Customer Experience […]

 
 

Cannes Lions 2021: The Awards Are Back; Festival Goers to be “Avatars;” Rosé by the Hudson? My Interview with Philip Thomas

LONDON – Cannes Lions, the most anticipated and consequential advertising and media gathering, has been forced to be  virtual for another year. But this year’s offering will be much more robust, explains Philip Thomas, CEO of Cannes Lions and head of the events business at Ascential. The biggest change is that the Lions, the awards […]

 
 

From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness

He is more commonly associated with Le Croisette, the iconic Cannes seafront promenade that is peppered with luxury stores, and can often be found on the palatial yachts that flank the Palais every June. But, this Saturday, Cannes Lions chairman Phillip Thomas will be roughing it – sleeping out on the cold concrete of New […]

 
 

As The NewFronts Morph And Grow, So Does Kassan’s MediaLink

If anyone could discern a possible sea change in the formerly one-day event called the NewFront it would be Michael Kassan. The Chairman and CEO of strategic advisory and business development firm MediaLink witnessed its birthing by Digitas and has become an integral player as the event morphed over the years. And so it is […]