Retail Media Revolution: How Albertsons, Google and Spark Foundry are Changing Brand-Agency Collaboration

CANNES – Retail media networks are rapidly reshaping the way brands and agencies collaborate, according to experts from Albertsons, Google and Spark Foundry. As these networks harness invaluable shopper data, they offer new opportunities for agencies to drive sales while navigating the complexities of multiple retail platforms. These evolving partnerships are essential for brands looking […]